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Lamberti Lucio

Full Professor

Lamberti Lucio

Full Professor

Lucio Lamberti, Ph.D., is Professor of Marketing Analytics and Analytics for Business Lab at Politecnico di Milano.

He is the coordinator of the Interdepartmental Physiology, Emotion and Experience Lab (PHEEL), and scientific director of the Metaverse Marketing Lab and of the Automotive Experience Design Lab.

He is a member of the European Metaverse Research Network. He founded and directs the International Master in Omnichannel Marketing Management (IM4) and the International Master in Media and Communication Management (IMMCM).

He's author of over 80 publications on national and international journals, books and conference proceedings.

Career

PHD: Management Economics and Industrial Engineering, Politecnico di Milano.

Master of Science: Management Engineering, Politecnico di Milano.

Selected Publications

Mandolfo M.| Baisi F.| Lamberti L., "How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments", Behavior and Information Technology, 42, 1216-1229

Mandolfo M.| Lamberti L. (2021), "Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review", Frontiers in Psychology, 12

Caviggioli F.| Landoni P.| Lamberti L.| Meola P. (2021), "Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin", Journal of Product and Brand Management, 29, 877-897

Caviggioli F. Lamberti L. Landoni P. Meola P., "Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin", Journal of Product & Brand Management

Bettiga D.| Lamberti L.| Lettieri E. (2020), "Individuals’ adoption of smart technologies for preventive health care: a structural equation modeling approach", Health Care Management Science, 23, 203-214

Community service

  • Programme Director of IM4 at MIP, 01/09/2015 - to date
  • Programme Director of IMMCM, 01/09/2021 - to date
  • Scientific Director Metaverse Marketing Lab, 29/06/2022 - to date
  • Scientific Director Automotive Experience Design Lab, 19/10/2021 - to date
  • Member of the MIP Board - Director of International Relations
  • Responsible for Institutional project/activity - Coordinator of Ph.E.E.L. - Physiology, Emotions and Experience Lab
  • Editor of the Special Issue "Managing the supply chain management - marketing interface" - Business Process Management Journal.
  • Ad hoc reviewer for Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Journal of Business Research, Tourism Management, Journal of Business Ethics, European Management Journal, European Journal of Marketing, and others
  • Memebr of the Editorial Board - Journal of Strategic Marketing
  • Associate editor of Frontiers in Communication