Noci Giuliano

Giuliano Noci, born in Mantua in 1967, is Full Professor of Management Engineering and holds the Chair of Strategy & Marketing at the School of Management of Politecnico di Milano. Since 2011, he has served as Vice Rector of the Milan-based university, where he was also the Rector’s Delegate for the Russian Federation from 2006 to 2013 and for India from 2006 to 2010.

In 2023, he was included by Stanford University, in collaboration with Elsevier, among the top 2% of the world’s most cited researchers. Since 2023, he has been a member of the Committee for the definition of the national artificial intelligence strategy under the Presidency of the Council of Ministers; in 2026, he was appointed a member of the Technical-Scientific Committee of the Observatory on the adoption of artificial intelligence systems in the world of work. He is a member of the Board of Directors of Polimilano Educational Consulting Ltd — a company established by the Milan-based university to carry out postgraduate education and advisory projects in China — and of Sidera, a joint venture between Fondazione Politecnico di Milano and Tsinghua University, China’s leading university. He is a member of the Board of Trustees of Tongji University in Shanghai and a member of the Scientific Committee of the journal Mondo Cinese. On the occasion of Expo 2015, he served as Chairman of Explora ScpA, a company owned by the Milan Chamber of Commerce, the Lombardy Region and Expo SpA, established to promote the international profile of Milan Expo’s tourism and cultural offering. From 2001 to 2023, he was a member of the Executive Committee of the Department of Management Engineering at Politecnico di Milano. He was also a member of the Technical Mission Unit for strategic guidance, infrastructure development and high-level supervision at the Ministry of Infrastructure and Transport, with a mandate to foster cooperation initiatives between Italy and China. From 2003 to 2010, he worked as a management control expert within the Internal Control Service of the Ministry of the Interior. From 2015 to 2019, he was a member of the Board of Directors of MIP Politecnico di Milano Graduate School of Business and, from 2019 to 2025, a member of the Board of Directors of Macron SpA, a well-known international sportswear brand.

On the professional front, he provides advisory, coaching and mentoring services to numerous multinational and non-multinational companies operating in Italy across sectors such as automotive, telecommunications, consumer goods, digital platforms and communication. His work focuses on advanced marketing analytics, strategic turnaround, the redefinition of business models and support in defining strategies for managing digital transformation. He is regularly called upon to provide pro veritate expert opinions for leading international groups. Among other roles, he has acted as court-appointed technical expert on behalf of Lloyd’s in relation to the Costa Concordia disaster; on behalf of the Amenduni family in the Ilva trial; on behalf of a member of the Board of Directors in the San Raffaele / Fondazione Monte Tabor case; and in numerous proceedings concerning e-commerce projects and the introduction of digital automation systems. In 2025, he launched the Hub della Conoscenza project, of which he is currently Scientific Director. The project aims, through the involvement of the territory’s key stakeholders, to support the competitiveness of a homogeneous area corresponding to Eastern Lombardy. In 2026, he promoted and launched the Innovation and Development Zone — ZIS — for Lombardy’s agri-food system, involving more than 35 associations and institutions and affecting over 70% of the Region’s agri-food GDP.

He has always devoted significant attention to internationalisation. He has supported numerous Made in Italy companies, both in B2C and B2B markets, in preparing strategic plans for foreign markets. In his role as Vice Rector for China, he created and coordinated the project aimed at establishing Politecnico di Milano’s first overseas campus in Xi’an. He also conceived the creation, within Politecnico di Milano’s Bovisa Campus, of a Joint Campus between the Milan-based university and Tsinghua University, aimed at Chinese companies interested in developing know-how in close collaboration with Italian companies, laboratories and research centres. As an expert on the Russian Federation, he developed initiatives aimed at creating industrial partnerships with Italian companies and, on behalf of the Ministry of Economic Development, coordinated the Italy-Russia task force on technological innovation for three years.

He is the author of numerous books and articles published in international scientific journals, some of which have received international awards as best papers of the year. His most recent publications include Mobile Marketing. Beyond Apps… Towards a True Multichannel Strategy, Marketing Reloaded. Levers and Tools for the Co-Creation of Multichannel Experiences, and Biomarketing. In 2025, he published his latest book, Disordine – Le nuove coordinate del mondo (Disorder – The New Coordinates of the World), which seeks to interpret the geopolitical complexity of our time and to propose new interpretative frameworks aimed at preventing disorder from turning into chaos.

For several years, he has been a columnist for Il Sole 24 Ore and Il Mattino, and he collaborates regularly with Corriere della Sera, Agence France-Presse and Bloomberg. He frequently appears as a commentator on television programmes, including TG1, TG2 and TG3-Economia, Rai News24, Sky TG24, Rete4, TgCom24, Bloomberg TV and Class CNBC, as well as on radio programmes including Radio Rai 1, Radio 24 and Radio Radicale.