Graduated in Management Engineering with a specialisation in Digital Business and Market Innovation at Politecnico di Milano.

Currently he is PhD Candidate at the Department of Management, Economics and Industrial Engineering.

His research involves biofeedbacks, brain activity and behavioural responses to investigate the circumstances that may encourage and foster greener driving style without enhancing anxiety, boredom, stress or other potentially harmful feelings in the driver.

He is active in the field of consumer behaviour and behavioural neuroscience too.

He is part of the research team of PHEEL (Physiology, Emotion, Experience, Lab) laboratory of Politecnico di Milano.