Michele Di Dalmazi, PhD, is an engineer and postdoctoral researcher at Politecnico di Milano. He graduated in Management Engineering with a specialization in Digital Business and Market Innovation and obtained a PhD in consumer behavior in 2025 from the Department of Management, Economics, and Industrial Engineering.

During his doctoral studies, he explored the impact of virtual reality (VR) technologies on consumer experience, conducting research based on biofeedback, brain activity analysis, eye tracking, and behavioral responses. His main research focuses on the effects of metaverse-related technologies (XR, AR, virtual influencers), artificial intelligence, and digital technologies on consumer behavior. His research interests also include the study of user experience in the automotive sector, with the aim of analyzing the evolution of marketing content in driving contexts, promoting sustainable driving behaviors, and exploring new user interfaces and interior design solutions for the automotive industry.

Currently, he is a research member of the AXD (Advanced Experience Design) and Osservatorio XR Technologies & Immersive Experiences of Politecnico di Milano. He is part of the European Metaverse Research Network, an international network conducting interdisciplinary research into the concept and practice of the metaverse to explore the implications of this transformative technology. He collaborates with international companies in the technology and automotive sectors to develop innovative solutions related to marketing and customer experience. Since 2022, he has been a Lecturer at the Graduate School of Management of Politecnico di Milano, where he teaches courses on marketing and consumer behavior. He is also a guest lecturer at POLI.design, teaching in the User Interface Design course. Additionally, he supports teaching activities in MSc programs at Politecnico di Milano, particularly in the fields of marketing analytics and quantitative research methodologies.