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Mandolfo Marco

Ricercatore

Mandolfo Marco

Ricercatore

Marco Mandolfo is Assistant Professor in Strategy & Marketing at the Department of Management, Economics, and Industrial Engineering of Politecnico di Milano. He earned his Ph.D. in Management Engineering, specializing in Consumer Neuroscience, and is a fellow researcher at PHEEL (Physiology, Emotion, Experience, Lab). His research employs a consumer neuroscience approach, emphasizing areas such as consumer behavior in immersive virtual environments, human-centered metrics for evaluating advertising effectiveness, and applying neuroscience methods to operations management research.

Carriera

PHD: Management Engineering, Politecnico di Milano

Master of Science: Management Engineering, Politecnico di Milano

Ricerca

Pubblicazioni Selezionate

  1. Mandolfo, M., Di Dalmazi, M., Di Paolo, F., & Lamberti, L. (2025). Beyond exposure: the influence of user tasks and induced presence on product placement effectiveness in virtual environments. Journal of Business Research.
  2. Bettiga, D., Mandolfo, M., & Noci (2025). Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations? Journal of Retailing and Consumer Services.
  3. Mandolfo, M., Di Dalmazi, M., & Lamberti, L. (2024). Now you see me. Evaluating visual and auditory brand placement disclosures in music video. Journal of Marketing Communications, .
  4. Di Dalmazi, M., Mandolfo, M., Guixeres Provinciale, J., Alcañiz Raya, M. L., & Lamberti, L. (2024). How immersive technologies impact behavioral responses in destination marketing: The mediating role of physiological arousal and presence. International Journal of Contemporary Hospitality Management.
  5. Mandolfo, M., Baisi, F., & Lamberti, L. (2023). How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments. Behaviour and Information Technology.
  6. Mandolfo, M., Bettiga, D., Lamberti L., & Noci, G. (2022). Influence of sales promotion on impulse buying: a dual process approach. Journal of Promotion Management.


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