Mandolfo Marco

PHD: Management Engineering, Politecnico di Milano

Master of Science: Management Engineering, Politecnico di Milano

His research employs a consumer neuroscience approach, emphasizing areas such as consumer behavior in immersive virtual environments, human-centered metrics for evaluating advertising effectiveness, and applying neuroscience methods to operations management research.

1. Klumpp, M., Mandolfo, M., Meiser, A., & Grauel, C. (2026). Innovators and Transformers – Filling the Void: Informing Operations Management Research and Practice by Applied Neuroscience. International Journal of Physical Distribution & Logistics Management.
2. Mandolfo, M., Di Dalmazi, M., Di Paolo, F., & Lamberti, L. (2025). Beyond exposure: the influence of user tasks and induced presence on product placement effectiveness in virtual environments. Journal of Business Research.
3. Bettiga, D., Mandolfo, M., & Noci (2025). Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations? Journal of Retailing and Consumer Services.
4. Mandolfo, M., Di Dalmazi, M., & Lamberti, L. (2024). Now you see me. Evaluating visual and auditory brand placement disclosures in music video. Journal of Marketing Communications.
5. Di Dalmazi, M., Mandolfo, M., Guixeres Provinciale, J., Alcañiz Raya, M. L., & Lamberti, L. (2024). How immersive technologies impact behavioral responses in destination marketing: The mediating role of physiological arousal and presence. International Journal of Contemporary Hospitality Management.
6. Mandolfo, M., Baisi, F., & Lamberti, L. (2023). How did you feel during the navigation? Influence of emotions on browsing time and interaction frequency in immersive virtual environments. Behaviour and Information Technology.

1. Best Paper Award Immersive Technologies - 2025 AIRSI Conference. Research paper “Exploring Individual Attention in Virtual Environments: A multi-method investigation involving eye-tracking and EEG”.
2. Best Paper Award, runner-up - 2020 Neuropsychoeconomics Conference. Research paper “See me, feel me, impulse buy me. An analysis of the physiological and behavioural responses to unplanned and impulsive online purchases”.
3. Best Research Paper Proposal - 2020 IAREP (International Association for Research in Economic Psychology). Research paper “Rein it in. Behavioural approaches to cope with online impulse buying among young adults”.
4. Best Paper Award, runner-up - 2019 Neuropsychoeconomics Conference. Research paper “Would you bet on your physiological response? An analysis of the physiological and behavioral characteristics of online electronic gaming machines players”.