Management Engineer, MSc graduated in Digital Business & Market Innovation at Politecnico di Milano.

He is working as PhD Candidate at the Department of Management, Economics and Industrial Engineering.

Marketing management, consumer behaviour analysis, and neuroscience are the main field he is interested in.

He is part of the PHEEL research team (Physiology, Emotion, Experience, Lab), and of the Marketing team of Politecnico di Milano.

His research topics currently focus on technology adoption, product selection, and immersive reality.