Federico Maggipinto is currently a research fellow at the Department of Management, Economics, and Industrial Engineering.

His research interests revolve around the exploration of consumer behavior in different contexts, from traditional purchasing processes to virtual reality and driving conditions.

He actively contributes to various research initiatives conducted in the Automotive eXperience Design (AXD) Lab, the Metaverse Marketing Lab (MML), and the PhEEL (Physiology, Emotion, Experience, Lab).